Not just lessons.
A full coaching partnership.
Most coaching gives you a lesson every few weeks and leaves you to figure out the rest. This doesn't. Eight one-to-one sessions. Up to sixty personalised video mini-lessons. Up to twenty hours of your practice footage reviewed by your coach. Every weekday, for twelve weeks — your coach is in your corner.
coaching sessions
reviewed by your coach
touchpoints
There's a reason most coaching doesn't stick. A lesson here, a tip there — nothing connecting it, no follow-up between sessions. Your swing reverts because nothing is reinforcing the change on the days you're not with your coach.
The 12-Week Programme is built on a different premise. Your coach is present in your game every single weekday — not just on lesson days. Through daily practice video and personalised coach mini-lessons delivered five times a week, improvement becomes a continuous, connected process rather than a series of isolated events.
This is what it actually takes to make a swing change permanent. And it's why the results are different.
"Most clients describe it as the first time they truly understood their own golf game."
Your coach.
Five days
a week.
The programme is built around a simple daily structure — less than 30 minutes of your time, five days a week — that keeps your coach consistently engaged with your game throughout the entire twelve weeks.
Morning Practice
Session
10 minutes of coach-prescribed drills. Specific movements, specific focus — not just hitting balls. Every session filmed and uploaded for your coach to review.
Evening Practice
Session
10 more minutes, different drill focus. Morning and evening sessions target different elements — reinforcing the same movement change from multiple angles through the day.
Coach Video
Mini-Lesson
Your coach reviews your footage and sends back a 1–2 minute personalised video response — direct, specific feedback on what they've seen, what's improving, and what to focus on next.
Across 12 weeks that amounts to:
Up to 20hrs footage reviewed + Up to 60 mini-lessons + 8 one-to-one sessions
Up to 60 responses.
Every one personal.
Each mini-lesson is a short video sent directly by your coach after watching your practice footage. Not a generic tip — a response to what they actually saw that day.
It's the closest thing to having a coach watching over your shoulder on the range every morning and evening. The feedback is immediate, specific, and builds session by session over twelve weeks.
mini-lessons (up to)
every week
from your coach
sessions
Why it's priced
where it is.
This programme is a premium product because it demands an extraordinary amount of coach time — not just on lesson days, but every weekday for twelve weeks. Your coach is reviewing footage, preparing personalised responses, and staying deeply connected to the detail of your game.
That level of daily attention is genuinely rare in golf coaching. It's what makes the results different — and it's why the investment reflects that.
Every client's situation is different — and the programme is tailored accordingly. That's why we don't publish pricing online. Your Full Game Audit is where you and your coach map out exactly what your programme looks like, what it involves, and what it will cost.
This is also where any membership discount or Game Plan credit gets set against your programme cost — so you go in knowing the full picture before committing to anything.
Mini-lesson videos produced
Each filmed personally by your coach after reviewing your footage. Five a week, every week — not automated, not generic.
Of your footage reviewed
Every uploaded practice session is watched back in full. Your coach sees everything — nothing is skimmed.
Private one-to-one sessions
Full-length in-bay sessions with TrackMan data and triple-camera analysis at Fairways London.
Weeks of daily coaching contact
Five touchpoints every week. Not just on lesson days. Your improvement never stops between sessions.
Two Ways to Save
Fairways London members receive meaningful savings on the 12-Week Programme. Annual members can combine both to maximise the reduction before they even start.
Fairways London Membership
All members — Associate or Full — receive 10% off the 12-Week Programme as a standard membership benefit. Available on both monthly and annual membership options.
View membership →Annual Membership Credit
Join on an annual membership, complete The Game Plan, and earn £500 in credit that can be applied directly to the 12-Week Programme. The most popular use of Game Plan credit.
See The Game Plan →Annual member combining both savings via The Game Plan →
10% off + £500 Game Plan creditEverything you need.
Nothing you don't.
The 12-Week Programme is comprehensive — a complete coaching relationship, not a series of disconnected lessons. Every component is included from day one.
Full Game Audit
The diagnostic foundation. Swing, short game, putting, course management — all assessed in depth before the programme begins.
8 Private Coaching Sessions
One-to-one sessions with your assigned coach, structured sequentially around your personal improvement plan.
TrackMan Data & Video Analysis
Every session supported by launch monitor data and video review — so you understand what's happening, not just what to do.
60 Coach Video Mini-Lessons
Up to 60 personalised 1–2 min video feedback sessions from your coach, five days a week for twelve weeks. Your game reviewed every weekday.
Personalised Practice Plans
Between-session practice guides so your time on the range is purposeful, not repetitive.
Weekly Progress Reviews
Your coach tracks and reports on your improvement each week — keeping you accountable and the plan on track.
Short Game & Putting Programme
A dedicated short game plan runs in parallel. This is where handicaps are genuinely reduced.
Mental Performance Coaching
Learn to take your range game to the course — under pressure, when it counts most.
out of 10
didn't work
lasting change
Three phases.
One clear journey.
Every session has a purpose. Every week builds on the last. The programme is divided into three progressive phases — from diagnosis, through structured rebuild, to embedding new patterns under real pressure.
Full Game Audit
& Diagnosis
A comprehensive analysis of your swing, short game, putting, course management and mental approach. Root causes are identified — not symptoms. The foundation everything else is built on.
Structured
Rebuild
Systematic, daily work on the primary faults found in your audit. Mini-lessons and practice drills reinforce every change between sessions. No guesswork. No contradictions. Nothing left to memory.
Consolidation
& Performance
New patterns are embedded under pressure. On-course strategy, scoring and mental game refined so your improvements translate to your actual handicap — not just your practice session.
The team behind
the programme.
Craig Skudder
Head Coach & Founder, Fairways LondonCraig has worked alongside DP World Tour coaches and brings elite-level technical knowledge to every session. The daily mini-lesson structure was designed by Craig — reflecting his belief that lasting improvement comes from consistent, daily reinforcement rather than occasional lessons.
Adam Taylor
Senior Coach, Fairways LondonAdam brings the same daily commitment to every programme client. His mini-lesson feedback is direct, evidence-based, and grounded in exactly what he sees in your footage — not generic advice. Clients consistently describe his feedback as feeling like a personal coaching conversation rather than a one-way tip.
Every programme begins with a
Full Game Audit.
The Full Game Audit is the essential first step — a comprehensive diagnostic where your coach builds a complete picture of your game. Without it, a programme is guesswork. With it, not a single session is wasted.
Ready to begin? Book your Full Game Audit below. If you're on an annual membership, don't forget to check out The Game Plan first — you could reduce the programme cost before you even start.
Book Your Full Game Audit